Each major move by a luxury brand is not only a carnival for car enthusiasts, but also a subversion of industry.
Following Lotus Technology's global headquarters in Wuhan, Lotus also has a new address in Shanghai. With official opening of Lotus Building in Shanghai's Pudong New District, this nearly 75-year-old supercar brand has taken another major step into Chinese market.
This building, reminiscent of a luxury cruise ship, will not only be a new fashion landmark on Century Avenue, but also an important window for Lotus to enter Chinese market.
Settling in Shanghai is important
To play chess well in Chinese market, Lotus has a clear vision: from technology to production to marketing, every step must be loud.
Thanks to its favorable geographic location, Shanghai has unique advantages in terms of talent and supply chain. Because of this, many luxury car brands choose Shanghai as their location, such as Ferrari, Porsche, Rolls-Royce and so on. This trendy Shanghai habitat is essential for Lotus to increase its brand's influence and broaden its brand's tonality.
At same time, location of Lotus Building also makes sense: its neighbor is Porsche's "old friend" on track.
Friends familiar with Go know that Go has a technique called "Click on each side", also known as "Look at shape and square". When opponent comes out of a certain chess piece, we have to click once to break opponent's chess piece.
The Lotus movement is a bit like this. While Porsche Taycan is first to enter high-end market, Lotus ELETRE is no slacker.
Furthermore, establishment of Lujiazui main commercial district in Shanghai is not only a manifestation of Lotus' financial strength and strength, but also a testament to Lotus's determination to gain a foothold in Chinese market and become most influential all-electric brand. in ambitions of Chinese market. I must admit that Lotus has made a good start in transformation of new energy.
No impudence or jerkiness, all-round acceleration
From launch of the 10-year Vision80 Brand Revitalization Plan in 2018 to now, in just four years, Lotus has effectively completed a comprehensive brand transformation that has become electrified and intelligent. No. 1.
Strategic foresight has also led to rapid development of Lotus products, from launch of iconic all-electric supercar Evija in 2019 to all-electric mid-size and large SUV officially unveiled this year, ELETRE, starting with a "toy" for "general public", Lotus has provided satisfactory answer sheet, and speed with which questions were answered was unusual.
That wasn't enough for Lotus. In terms of product planning, Lotus will release a four-door E-Class coupe next year, codenamed Type133, and in 2025, a "pure electric smart new look" D-Class, codenamed Type134. The product matrix will cover various categories such as sedans, sports cars and SUVs.
The opening of Shanghai Lotus Tower is not only a signal of rebirth of Lotus. More importantly, Lotus will rely on advantages of Shanghai to promote better brand development, and Shanghai's new energy market will also become more prosperous with arrival of Lotus. #Why sports car brands love Shanghai# #Porsche chased Lotus to its doorstep#